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august 2009  vol. 22 • no. 8

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

STORE PROFILE

CONTEST WINNER
A display to fall for

Schnucks in Jefferson City, Mo., wins the 2009 “Merchandising Award of Excellence” contest.

The Super Floral Show sets the stage for the future
Organizers will debut the International Floriculture Expo next year in Miami.

Bouquets at the show
The hottest trends were on display in Atlanta.

Hot buys!
Breeders feature their newest roses to reach the market.

VALENTINE’S DAY PLANNER
Six months out: Time to order

Keep your selection simple with color-themed products and just a dab of novelty motifs.
 



July 2009
 
 DEPARTMENTS

perspective
The new show

calendar
Merchandising ideas and planning tips for the next six weeks

industry talk
Moving product out the doors

design of the month
Tiered topiary

workbench basics
Wired roses

cut flower of the month
Yarrow

blooming plant of the month
Calla

new products

bulletin board

classifieds

ad index/ editorial source guide

critical mass
Planning for fall and Christmas

 

Super Floral Retailing • Copyright 2009
Florists' Review Enterprises, Inc.