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august 2008  vol.21 • no.8

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

High-rolling win
Albertsons in Weatherford, Texas, wins the 2008 “Merchandising Award of Excellence” contest.

Roses that made the cut
Breeders showcase the new varieties that rose to the top of the crop in 2008.

What’s new in packaging
Suppliers concentrate on consumers’ focus toward caring for the environment while responding to new color and style trends.

Balloons for fall occasions
New designs offer opportunities for you to upsell and increase profits.

A Super show in Orlando
New features and returning favorites highlight the 2008 Super Floral Show.

Six months out: Time to order
Chocolate is the perfect complement for your Valentine’s Day selections.

August 2008

Sustainability in action

Merchandising ideas and planning tips

industry talk
Planning fall displays

hot options
Pumpkins for fall

workbench basics
Fresh-flower wrap-up

cut flower of the month

blooming plant of the month

foliage plant of the month
Paddle Plant

new products


bulletin board

ad index / editorial source guide

critical mass
Ballooning opportunities

Super Floral Retailing • Copyright 2008
Florists' Review Enterprises, Inc.