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august 2008  vol.21 • no.8

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

CONTEST WINNER
High-rolling win
Albertsons in Weatherford, Texas, wins the 2008 “Merchandising Award of Excellence” contest.

Roses that made the cut
Breeders showcase the new varieties that rose to the top of the crop in 2008.

What’s new in packaging
Suppliers concentrate on consumers’ focus toward caring for the environment while responding to new color and style trends.

Balloons for fall occasions
New designs offer opportunities for you to upsell and increase profits.

A Super show in Orlando
New features and returning favorites highlight the 2008 Super Floral Show.

VALENTINE’S DAY PLANNER
Six months out: Time to order
Chocolate is the perfect complement for your Valentine’s Day selections.




August 2008
 
 DEPARTMENTS

perspective
Sustainability in action

calendar
Merchandising ideas and planning tips

industry talk
Planning fall displays

hot options
Pumpkins for fall

workbench basics
Fresh-flower wrap-up

cut flower of the month
Celoisia

blooming plant of the month
Liatris

foliage plant of the month
Paddle Plant

new products

classifieds

bulletin board


ad index / editorial source guide

critical mass
Ballooning opportunities
 
 

Super Floral Retailing • Copyright 2008
Florists' Review Enterprises, Inc.