CONTEST WINNER
Full-service victory
Stater Bros. Markets store in West Covina, Calif., wins the 2007
“Merchandising Award of Excellence” contest.
by Cynthia L. McGowan
The complete package
Suppliers focus on customer convenience, branding and
fashionable designs for floral packaging.
by Monica Humbard
Build your balloon business
Here’s what every well-stocked balloon department should
contain. PLUS, new balloons for birthdays.
by Monica Humbard
20 ideas for fall success
Turn your department into a fall festival with these proven
suggestions.
by Monica Humbard
Snapshots from the show
The Super Floral Show offers new products, networking and
opportunities to learn during four days in Columbus, Ohio.
by Cynthia L. McGowan
Test your flower-care IQ
Take this quiz just for fun, or incorporate it into your
training program. Either way, everyone is sure to learn
something valuable.
PLANNING AHEAD: VALENTINE’S DAY
Favorite hybrid tea roses
Suppliers reveal their best-sellers in 10 color categories.
by Monica Humbard
Six months out: time to order
Offer sweet mixed bouquets with upgrade options to capture
season-of-love sales.
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August 2007
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