Workbench
Basics
One bouquet
three ways
Using various packaging options, you
can create three different looks—and price points—for the same
flower bunch.
A golden bundle of sunflowers, spray mums and goldenrod (Solidaster)
in a simple hand-tied formation will be welcomed by consumers
for both summer and fall. To give it greater appeal, and
increase profits, offer the same bunch three ways—a layered
cash-and-carry wrap; a shimmery, ready-to-go flexible vase; or a
vase and mesh accent combo boxed and bagged for quick carryout.
All of these options can be assembled by your staff ahead of
time, are easily merchandised in buckets or the cooler, and
allow customers to make their selections quickly and give them
immediately as gifts or to enjoy in their own homes.
Sunny-bunch bouquet
The muted gold and burgundy of these fabriclike sheets add a
beautiful two-tone accent around the bouquet and allow the
yellow-golds of the various flowers to shine through. A
clear bouquet sleeve holds the package together and allows
an unobstructed view. While still an upgrade from
single-sleeved cash-and-carry bouquets, this bouquet
beautifully represents an entry-level price point.
HOW TO:
Bind the bouquet with paper-covered wire just below the
foliage. Layer two Silkin™ sheets at a 45-degree angle to
each other, creating an eight-pointed star. Insert the
bouquet stems through the precut X-shaped slits in the
center of the sheets. Drop the Silkin™-wrapped bouquet into
a clear sleeve.
MATERIALS: Silkin™
sheets in gold and burgundy and NO54™ Sleeve from Temkin
International; Bind Wire from Smithers-Oasis; sunflowers,
spray chrysanthemums and Solidago from favorite suppliers.
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Beribboned bouquet
Perfect not only for gift-giving but also for party and
event centerpieces, a bouquet dressed up in a gold and
silver flexible vase and tied with a chocolate ribbon is
elegant and fun. It’s also a great option for those who want
something ready to display but don’t want a vase to store
for later. This bouquet offers a mid-range price point.
HOW TO:
Lay the tied bouquet onto the clear plastic vase form,
encircling the plastic to create a cone and locking it with
the tabs and notches. Center the cone on a decorative sheet,
wrap the sheet around the cone and tie it with a ribbon.
Then fill the flexible vase with water.
MATERIALS: Flora Fuente™ Flexible Vase in SatinÆ
BriteÆ Gold wrap from Highland Supply Corporation; ribbon
from Morex Corp.; Bind Wire from Smithers-Oasis; sunflowers,
spray chrysanthemums and Solidago from favorite suppliers.
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Contemporary vase bouquet
Customers find not only beauty but convenience and ease with
this prepackaged bouquet that can be carried easily from the
store and transported without tipping to its final
destination. A light-green mesh adds a distinctive accent
that helps break up the bold, solid brights of the vase and
flowers. Have these packaged as shown for easy pick-up, but
show off an arrangement or two on its own so customers can
get the full view. This is the top-level price point.
HOW TO:
Slide the tied bouquet through a slit in the center of the
mesh sheet. Keep the mesh lower on the stems so the bottom
will be hidden within the vase, and secure it to the bundle
with paper-covered wire. This ensures the mesh is left in
place as a design element and not removed by consumers.
Insert the vase arrangement into a delivery box and clear
bag.
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MATERIALS: Mezzo Mesh Sheet in Cucumber from Temkin
International; Jordan Vase from Syndicate Sales, Inc.; Clear
Arrangement Bag with Insert from Gift Box Corporation of
America.; Bind Wire from Smithers-Oasis; sunflowers, spray
chrysanthemums and Solidago from favorite suppliers. |
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