Fine-tune your fall preparations
Supermarkets share ideas for having profitable autumn sales,
whether your displays are indoors or out.
by Monica Humbard
CONTEST WINNER
A plan for victory
Albertsons store in Weatherford, Texas, wins the 2006
“Merchandising Award of Excellence” contest.
by Cynthia L. McGowan
Best-selling balloons
Vendors identify designs and accessories that have floated to
the top of the sales charts.
by Monica Humbard
Packaging: Color provides pop
Both simple styles and bold combinations are in demand to help
flowers shine.
by Amy Bauer
Temkin: Wrapping the industry for more than 25 years
Packaging company expands with new headquarters.
by Cynthia L. McGowan
Test your telephone effectiveness
Find out if your phone practices are winning or losing
customers.
by Jeff Mowatt
PLANNING AHEAD: VALENTINE’S DAY
Six months out: Time to order
With Valentine’s Day just six months away, it’s time to plan for
florists’ No. 1 holiday.
Bicolor roses for Valentine’s Day
Younger consumers drive up bicolor rose sales.
by Monica Humbard
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Fine-tune
your fall preparations |
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August 2006
Departments
perspective
Know your customers
calendar
Merchandising ideas and planning tips
industry talk
Nick Gonzalez, of the California Association of Flower Growers &
Shippers
hot options
Containers for fall
floral trends
Perfect pumpkins
workbench basics
Fruits of your labor
cut flower of the month
Leucospermum
blooming plant of the month
Lavender
foliage plant of the month
Grape ivy
bulletin board
new products
classifieds
ad index / editorial source guide
pam’s journal
Orchid offers lesson
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