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august 2006  vol.19 • no.8

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Fine-tune your fall preparations
Supermarkets share ideas for having profitable autumn sales, whether your displays are indoors or out.
by Monica Humbard

A plan for victory
Albertsons store in Weatherford, Texas, wins the 2006 “Merchandising Award of Excellence” contest.
by Cynthia L. McGowan

Best-selling balloons
Vendors identify designs and accessories that have floated to the top of the sales charts.
by Monica Humbard

Packaging: Color provides pop
Both simple styles and bold combinations are in demand to help flowers shine.
by Amy Bauer

Temkin: Wrapping the industry for more than 25 years
Packaging company expands with new headquarters.
by Cynthia L. McGowan

Test your telephone effectiveness
Find out if your phone practices are winning or losing customers.
by Jeff Mowatt

Six months out: Time to order
With Valentine’s Day just six months away, it’s time to plan for florists’ No. 1 holiday.

Bicolor roses for Valentine’s Day
Younger consumers drive up bicolor rose sales.
by Monica Humbard


your fall preparations


August 2006
Know your customers

Merchandising ideas and planning tips

industry talk
Nick Gonzalez, of the California Association of Flower Growers & Shippers

hot options
Containers for fall

floral trends
Perfect pumpkins

workbench basics
Fruits of your labor

cut flower of the month


blooming plant of the month

foliage plant of the month
Grape ivy

bulletin board

new products


ad index / editorial source guide

pam’s journal
Orchid offers lesson

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