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april 2010  vol. 23 • no. 4

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

STORE PROFILE
Weddings to grow on
When this Macey’s decided to build its floral business, it turned to nuptial services.

Wedding trends for 2010
News you can use to guide brides in their nuptial selections.

It’s time to enter!
Don’t miss your last chance to enter the 2010 “Merchandising Award of Excellence” contest.

“Merchandising Award of Excellence” entry form

Grow your blooming plant sales
Use color and signage to create displays that sell.

HALLOWEEN PLANNER
Six months out: Time to order
Get the party started with these fun and not-too-scary Halloween items.



April 2010
 
 DEPARTMENTS

perspective
Mother’s Day preparations

calendar
Merchandising ideas and planning tips for the next six weeks

industry talk
Mother’s Day merchandising

merchandising merit
Gerbs galore

hot options
Bugs for mom

design of the month
Enhanced plants for mom

workbench basics
Gerbera bouquets

cut flower of the month
Gerbera

blooming plant of the month
Hybrid lily

“merchandising award of excellence” entry form

new products

bulletin board

classifieds

ad index/editorial source guide

critical mass

Some friendly advice
 

Super Floral Retailing • Copyright 2010
Florists' Review Enterprises, Inc.