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DON'T MISS THE DEADLINE

Enter the “Merchandising Award of Excellence” contest by April 30.


    Merchandising displays that capture customers’ attention—and sales—are more important than ever. The 2009 “Merchandising Award of Excellence” contest offers you an opportunity to demonstrate your retailing expertise and creativity, so be sure to send your entries in before the April 30 deadline.

    The goals of the contest, sponsored by Super Floral Retailing and Börgen Systems, are to recognize the nation’s best floral merchandising displays and to encourage supermarket and mass-market florists to continuously reach new heights of excellence in creativity and quality. Last year’s grand-prize winner, Lisa Tapp, floral manager at Albertsons No. 4176 in Weatherford, Texas, wowed both customers and the contest judges with a Las Vegas-themed Valentine’s Day display that replicated the glitz and glamour of a high-stakes casino.

    It’s simple to enter the contest—just photocopy and fill out the form on the opposite page, submit photos and write brief descriptions of your displays. You also can download the entry form. You may submit digital images on a CD as long as they are presented in a high-resolution (300 dpi) format, and a color print of each image must accompany the CD. Photos will become the property of Super Floral Retailing and may be published.

    You may enter as many displays as you like, but please be sure to submit a separate entry form with each display. If you win, you’ll receive not only the recognition of our industry but also wonderful prizes.

what you can win

    The Grand Award winner will receive a free trip to attend The Super Floral Show in Atlanta, Ga., on June 10, where he or she will be presented the prestigious crystal Börgen Cup by the founder and CEO of Börgen Systems, Arden Börgen. The winner also will be profiled in Super Floral Retailing.

    Four Honor Award recipients in the categories of “Color Harmony,” “Cross- Merchandising,” “Signage” and “Theme Development” will receive miniature crystal Börgen Cups engraved with their names as well as exposure of their own in the magazine. Even those who aren’t official winners might find themselves the focus of the magazine’s monthly “Merchandising Merit” department, which recognizes entrants’ exceptional merchandising displays.

 
 

winning categories



 
 


Winners will be judged on:

COLOR HARMONY How effectively is color used throughout the display? Does the display feature a specific color harmony or theme?

CROSS-MERCHANDISING How effectively does the display sell nonfloral items? Do the floral and nonfloral items complement one another, or do they seem out of place?

SIGNAGE Are the signs legible and effective? Do the signs fit into the overall theme of the display?

THEME DEVELOPMENT Does the display have an easily recognizable, cohesive theme? Does it complement the products for sale and make the display more effective?
 


 

tips for your entries

Here are some tips to ensure your contest entries get the attention they deserve:

  • Complete all questions on the entry form.

  • Package photos so they won’t be damaged in shipping. Use cardboard or bubble wrap for protection.

  • Use care if you write on the backs of photos. Allow the ink to dry before stacking photos, so ink won’t smear onto the next photo.

  • Do not crop photos, and do not write on them.

  • Make sure photos aren’t blurry and will reproduce well in the magazine.

  • Include a brief written description of your display. Describe how you developed the display, how you created the signage, how customers reacted and whether you had a significant increase in sales.

  • Mail your entry to Merchandising Award of Excellence, Super Floral Retailing, 3300 S.W. Van Buren, Topeka, KS  66611.

  • Beat the deadline of April 30.

  • Questions? Call Cynthia McGowan at (800) 355-8086, or e-mail her at cmcgowan@superfloralretailing.com.
     

Super Floral Retailing • Copyright 2009
Florists' Review Enterprises, Inc.