DON'T MISS
THE DEADLINE
Enter the “Merchandising Award of Excellence” contest by April
30.
Merchandising displays that capture customers’
attention—and sales—are more important than ever. The 2009
“Merchandising Award of Excellence” contest offers you an
opportunity to demonstrate your retailing expertise and
creativity, so be sure to send your entries in before the April
30 deadline.
The goals of the contest, sponsored by Super Floral Retailing
and Börgen Systems, are to recognize the nation’s best
floral merchandising displays and to encourage supermarket and
mass-market florists to continuously reach new heights of
excellence in creativity and quality. Last year’s grand-prize
winner, Lisa Tapp, floral manager at Albertsons No.
4176 in Weatherford, Texas, wowed both customers and the
contest judges with a Las Vegas-themed Valentine’s Day display
that replicated the glitz and glamour of a high-stakes casino.
It’s simple to enter the contest—just photocopy and fill out
the form on the opposite page, submit photos and write brief
descriptions of your displays. You also can
download the entry form.
You may submit digital images on a CD as long as they are
presented in a high-resolution (300 dpi) format, and a color
print of each image must accompany the CD. Photos will become
the property of Super Floral Retailing and may be
published.
You may enter as many displays as you like, but please be
sure to submit a separate entry form with each display. If you
win, you’ll receive not only the recognition of our industry but
also wonderful prizes.
what you can win
The Grand Award winner will receive a free trip to
attend The Super Floral Show in Atlanta, Ga., on June 10,
where he or she will be presented the prestigious crystal Börgen
Cup by the founder and CEO of Börgen Systems, Arden Börgen.
The winner also will be profiled in Super Floral Retailing.
Four Honor Award recipients in the categories of “Color
Harmony,” “Cross- Merchandising,” “Signage” and “Theme
Development” will receive miniature crystal Börgen Cups engraved
with their names as well as exposure of their own in the
magazine. Even those who aren’t official winners might find
themselves the focus of the magazine’s monthly “Merchandising
Merit” department, which recognizes entrants’ exceptional
merchandising displays.
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winning categories |
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Winners will be judged on:
COLOR HARMONY How effectively is color used throughout the
display? Does the display feature a specific color harmony
or theme?
CROSS-MERCHANDISING
How effectively does the display sell nonfloral items? Do
the floral and nonfloral items complement one another, or do
they seem out of place?
SIGNAGE Are the signs legible and effective? Do the signs fit
into the overall theme of the display?
THEME DEVELOPMENT
Does the display have an easily recognizable, cohesive
theme? Does it complement the products for sale and make the
display more effective?
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tips for your entries
Here are some tips to ensure your contest entries get the
attention they deserve:
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Complete all questions on the entry form.
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Package photos so they won’t be damaged in shipping. Use
cardboard or bubble wrap for protection.
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Use
care if you write on the backs of photos. Allow the ink to dry
before stacking photos, so ink won’t smear onto the next
photo.
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Do not
crop photos, and do not write on them.
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Make
sure photos aren’t blurry and will reproduce well in the
magazine.
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Include a brief written description of your display. Describe
how you developed the display, how you created the signage,
how customers reacted and whether you had a significant
increase in sales.
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Mail
your entry to Merchandising Award of Excellence, Super
Floral Retailing, 3300 S.W. Van Buren, Topeka, KS 66611.
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Beat
the deadline of April 30.
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Questions? Call Cynthia McGowan at (800) 355-8086, or e-mail
her at
cmcgowan@superfloralretailing.com.
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