Gerbera mania
Breeders introduce new colors and styles of these hot sellers.

COMPANY PROFILE
Lamb’s Markets: Wedding success
Upscale Oregon independent grows its nuptial business by providing the best in flowers and service.

Wedding trends 2008
Know what flowers, colors and styles fashionable brides are clamoring for.

Care guide to the top blooming plants
Here’s what you need to know to help your customers feel confident in their selections.

California and Florida: Sunnyside up
Top U.S. floriculture states retain their status despite a shaky economy, industry challenges and natural disasters.

How effective is your floral team?
Find out what dissatisfies shoppers the most and what you can do about it.

Send us your entries
Don’t miss your last chance to enter the 2008 “Merchandising Award of Excellence” contest.

HALLOWEEN PLANNER
Six months out: Time to order
Get customers in the mood for a fun Halloween with a pumpkin-themed display.

 

April 2008
 

DEPARTMENTS perspective Winning in merchandising calendar Merchandising ideas and planning tips industry talk Wedding consultations merchandising merit Prescription for sales hot options Mom’s the word workbench basics Bouquet holders concealed cut flower of the month Lily-of-the-valley blooming plant of the month Protea, Leucadendron, Leucospermum foliage plant of the month Ponytail palm new products bulletin board “merchandising award of excellence” entry form classifieds ad index / editorial source guide critical mass Gifts for the modern mom