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Don’t miss your last chance to enter the 2008 “Merchandising Award of Excellence” contest.

Do your merchandising displays capture customers’ imaginations and sales? Enter the 2008 “Merchandising Award of Excellence” contest before the April 30 deadline, and show floral colleagues from across the nation your retailing creativity and expertise.
The goals of the contest, sponsored by Super Floral Retailing and Börgen Systems, are to recognize the nation’s best floral-merchandising displays and to encourage supermarket and mass-market florists to continuously reach new heights of excellence in creativity and quality. Last year’s grand-prize winner, Stater Bros. Markets’ Store No. 106 in West Covina, Calif., was a first-time entrant that won over the judges with a Valentine’s Day display that featured an oversize “doghouse” and promised to keep customers out of the doghouse for the holiday.
It’s simple to enter the contest—just photocopy and fill out the form on the opposite page, submit photos and write brief descriptions of each display. You also can download the entry form at www.superfloralretailing.com. You may enter as many displays as you like, but please be sure to submit a separate entry form with each display. If you win, you’ll receive not only the recognition of our industry but also wonderful prizes.

what you can win
The Grand Award winner receives a free trip to attend The Super Floral Show in Orlando, Fla., where he or she will be presented the prestigious Orrefors crystal Börgen Cup by the founder of Börgen Systems, Arden Börgen, during the show’s Keynote Lunch on June 18. The winner also will be profiled in the August issue of Super Floral Retailing.
Four Honor Award recipients, in the categories of “Color Harmony,” “Cross-Merchandising,” “Signage” and “Theme Development” will receive miniature crystal Börgen Cups engraved with their names as well as exposure of their own in the magazine. Even those who aren’t official winners might find themselves the focus of the magazine’s monthly “Merchandising Merit” department, which recognizes entrants’ exceptional merchandising displays.
 
  Winners will be judged on:

 
 
COLOR HARMONY How effectively is color used throughout the display? Does the display feature a specific color harmony or theme?
CROSS-MERCHANDISING How effectively does the display sell nonfloral items? Do the floral and nonfloral items complement one another, or do they seem out of place?
SIGNAGE Are the signs legible and effective? Do the signs fit into the overall theme of the display?
THEME DEVELOPMENT Does the display have an easily recognizable, cohesive theme? Does it complement the products for sale and make the display more effective?
 


 

tips for your entries
Here are some tips to ensure your contest entries get the attention they deserve:
• Complete all questions on the entry form.
• Package photos so they won’t be damaged in shipping. Use cardboard or bubble wrap for protection.
• Use care when writing on the backs of photos. Allow the ink to dry before stacking photos so ink won’t smear onto the next photo.
• Do not crop photos, and do not write on them.
• Make sure photos aren’t blurry and will reproduce well in Super Floral Retailing.
• Include a written description of each display. Describe how you developed the display, how customers reacted and whether you had a significant increase in sales.
• Go to www.superfloralretailing.com and download the “How to Enter” packet for more tips on creating award-winning displays.
• Mail your entries to “Merchandising Award of Excellence,” Super Floral Retailing, 3300 S.W. Van Buren, Topeka, KS 66611.
• Beat the deadline of April 30.
• Questions? Call Cynthia McGowan at (800) 355-8086, or e-mail her at cmcgowan@superfloralretailing.com.


The Grand Award winner receives:
• the Orrefors crystal Börgen Cup, engraved with his or her name.
• a free trip to Orlando, Fla., to attend The Super Floral Show on June 18.
• recognition at a special award ceremony at The Super Floral Show.
• a feature article about the winning display in the August issue of Super Floral Retailing.

Who can enter?
The competition is aimed exclusively at supermarket and other mass-market florists. Only store employees are eligible to enter. The winning display must appear within or near an in-store floral department. Flowers and plants should be a major part of the display.

Enter before April 30

The “Merchandising Award of Excellence” contest is sponsored by Super Floral Retailing and Börgen Systems. Questions? Call (800) 355-8086.

http://www.superfloralretailing.com/borgencup.html

 

Super Floral Retailing • Copyright 2008
Florists' Review Enterprises, Inc.