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Don’t miss your last chance to enter the 2008 “Merchandising
Award of Excellence” contest.
Do your merchandising displays capture customers’ imaginations
and sales? Enter the 2008 “Merchandising Award of Excellence”
contest before the April 30 deadline, and show floral colleagues
from across the nation your retailing creativity and expertise.
The goals of the contest, sponsored by Super Floral Retailing
and Börgen Systems, are to recognize the nation’s best
floral-merchandising displays and to encourage supermarket and
mass-market florists to continuously reach new heights of
excellence in creativity and quality. Last year’s grand-prize
winner, Stater Bros. Markets’ Store No. 106 in West Covina,
Calif., was a first-time entrant that won over the judges with a
Valentine’s Day display that featured an oversize “doghouse” and
promised to keep customers out of the doghouse for the holiday.
It’s simple to enter the contest—just photocopy and fill out the
form on the opposite page, submit photos and write brief
descriptions of each display. You also can download the entry
form at www.superfloralretailing.com. You may enter as many
displays as you like, but please be sure to submit a separate
entry form with each display. If you win, you’ll receive not
only the recognition of our industry but also wonderful prizes.
 what
you can win
The Grand Award winner receives a free trip to attend The Super
Floral Show in Orlando, Fla., where he or she will be presented
the prestigious Orrefors crystal Börgen Cup by the founder of
Börgen Systems, Arden Börgen, during the show’s Keynote Lunch on
June 18. The winner also will be profiled in the August issue of
Super Floral Retailing.
Four Honor Award recipients, in the categories of “Color
Harmony,” “Cross-Merchandising,” “Signage” and “Theme
Development” will receive miniature crystal Börgen Cups engraved
with their names as well as exposure of their own in the
magazine. Even those who aren’t official winners might find
themselves the focus of the magazine’s monthly “Merchandising
Merit” department, which recognizes entrants’ exceptional
merchandising displays.
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Winners will be judged on: |
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COLOR HARMONY How effectively is color used throughout
the display? Does the display feature a specific color harmony
or theme?
CROSS-MERCHANDISING How effectively does the display sell
nonfloral items? Do the floral and nonfloral items complement
one another, or do they seem out of place?
SIGNAGE Are the signs legible and effective? Do the signs
fit into the overall theme of the display?
THEME DEVELOPMENT Does the display have an easily
recognizable, cohesive theme? Does it complement the products
for sale and make the display more effective?
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tips for your entries
Here are some tips to ensure your contest entries get the
attention they deserve:
• Complete all questions on the entry form.
• Package photos so they won’t be damaged in shipping. Use
cardboard or bubble wrap for protection.
• Use care when writing on the backs of photos. Allow the ink to
dry before stacking photos so ink won’t smear onto the next
photo.
• Do not crop photos, and do not write on them.
• Make sure photos aren’t blurry and will reproduce well in
Super Floral Retailing.
• Include a written description of each display. Describe how
you developed the display, how customers reacted and whether you
had a significant increase in sales.
• Go to
www.superfloralretailing.com and download the “How to Enter”
packet for more tips on creating award-winning displays.
• Mail your entries to “Merchandising Award of Excellence,”
Super Floral Retailing, 3300 S.W. Van Buren, Topeka, KS 66611.
• Beat the deadline of April 30.
• Questions? Call Cynthia McGowan at (800) 355-8086, or e-mail
her at
cmcgowan@superfloralretailing.com.
The Grand Award winner receives:
• the Orrefors crystal Börgen Cup, engraved with his or her
name.
• a free trip to Orlando, Fla., to attend The Super Floral Show
on June 18.
• recognition at a special award ceremony at The Super Floral
Show.
• a feature article about the winning display in the August
issue of Super Floral Retailing.
Who can enter?
The competition is aimed exclusively at supermarket and other
mass-market florists. Only store employees are eligible to
enter. The winning display must appear within or near an
in-store floral department. Flowers and plants should be a major
part of the display.
Enter before April 30
The “Merchandising Award of Excellence” contest is sponsored by
Super Floral Retailing and Börgen Systems. Questions? Call (800)
355-8086.
http://www.superfloralretailing.com/borgencup.html
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