Features
New lilies to love
Offer your customers the latest varieties of these ever-popular
blooms.
by Cynthia L. McGowan
Golden State growing
California producers adapt to marketplace challenges.
by Amy Bauer
STORE PROFILE
The wedding experts
No detail goes overlooked in Clemens Family Markets’ nuptial
business.
by Cynthia L. McGowan
The orchid: a flower fit for mom
Tropical beauties remain a favorite for Mother’s Day.
by Monica Humbard
What customers want: good service
Experts offer advice on increasing shoppers’ loyalty and
satisfaction.
by Monica Humbard
Beat the contest deadline!
Don’t miss your chance to enter the “Merchandising Award of
Excellence” contest.
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New Lilies to Love |
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April 2006
Departments
perspective
Offering great service
calendar
Merchandising ideas and planning tips
industry talk
Peggy Dillon of the California Cut Flower Commission
merchandising merit
Spring into action
hot options
Cool containers for moms
floral trends
Fun and flirty
workbench basics
Confectionary creations
cut flower of the month
China aster
blooming plant of the month
Lily-of-the-valley
foliage plant of the month
Herbs
planning ahead
Halloween display
new products
“merchandising award of excellence” entry form
classifieds
ad index / editorial source guide
pam’s journal
A crucial 15 percent
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