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april 2006  vol.19 • no.4

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.


New lilies to love

Offer your customers the latest varieties of these ever-popular blooms.
by Cynthia L. McGowan

Golden State growing
California producers adapt to marketplace challenges.
by Amy Bauer


The wedding experts
No detail goes overlooked in Clemens Family Markets’ nuptial business.
by Cynthia L. McGowan

The orchid: a flower fit for mom
Tropical beauties remain a favorite for Mother’s Day.
by Monica Humbard

What customers want: good service
Experts offer advice on increasing shoppers’ loyalty and satisfaction.
by Monica Humbard

Beat the contest deadline!
Don’t miss your chance to enter the “Merchandising Award of Excellence” contest.


New Lilies to Love

April 2006
Offering great service

Merchandising ideas and planning tips

industry talk
Peggy Dillon of the California Cut Flower Commission

merchandising merit
Spring into action

hot options
Cool containers for moms

floral trends
Fun and flirty

workbench basics
Confectionary creations

cut flower of the month
China aster

blooming plant of the month

foliage plant of the month

planning ahead
Halloween display

new products

“merchandising award of excellence” entry form


ad index / editorial source guide

pam’s journal
A crucial 15 percent

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