Super Floral Retailing reaches the high-volume
floral buyer at the supermarket, mass-market and
traditional floral shop level. In the last 10 years,
supermarket florists and high volume single-unit
florists have made great advances in successfully
selling floral. Supermarkets and other mass-market
floral outlets capture more than 7 billion (38
percent) of the 19 billion floriculture market. The
buyer who receives our magazine is responsible for
multiple stores. Our 16,200 qualified subscribers
pass their magazines along to an average of three
people each, for a reach of nearly 69,500 readers.
As you can see, this type of buyer has enormous
purchasing power. One lead from an advertisement in
our publication has been known to bring an
advertiser the largest order it has ever received.
Super Floral Retailing's 38-year history and
growth are a testament to the quality of the
publication. We reach a targeted audience who has to
meet a certain criteria to receive the magazine. You
can feel confident that your advertising message is
received by a readership that is best defined as the
florist of the future: the high-volume, established
and large-selling floral buyer.
Super Floral Retailing • Copyright 2008
Florists' Review Enterprises, Inc.
