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total circulation
16,200 subscribers
supermarkets and wholesale grocers
10,225 subscribers
This category includes corporate-level and
store-level floral managers, floral buyers and
merchandisers. Super Floral Retailing reaches the
leading U.S. supermarket and mass-market chains.
traditional retail florists
2,950 subscribers
There are an estimated 23,000 traditional floral
outlets in the United States that sell flowers. But
the most profitable florists - the high-volume
florists - sell the most - at least $500,000 per
year. They sell more, are better businesspeople and
have a record of better payment practices.
discount chains and wholesale clubs
290 subscribers
This group includes individuals at the headquarter
level for Wal-Mart, Kmart, Target, Sam's Club and
Costco. Many large, national discount chain
operators have integrated floral in to their
formats. With the advent of supercenters and combo
stores, it's easier for discount stores to
incorporate floral into their programs.
miscellaneous
2,735 subscribers
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Super Floral Retailing • Copyright 2008
Florists' Review Enterprises, Inc. |
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