BULB MARKETING HELP FOR RETAILERS

Retailers wanting to sell more bulbs now have access to a free resource. Dig.Drop.Done™, a three-year North American educational campaign to introduce flowering bulbs to a new generation of potential gardeners, has launched a content-rich website geared specifically to flower-bulb retailers in the United States and Canada.

The site provides marketing resources and customizable materials, including in-store display templates; advertising templates; social media instructions; basic bulb knowledge; frequently asked questions; and iFrames, for easy embedding of content from DigDropDone.com.

Retailers also have the ability to subscribe to regular e-newsletters, access news highlights about the Dig.Drop.Done campaign, and plan promotions that align with the North American paid media campaign.

Dig.Drop.Done is sponsored by the Dig.Drop.Done Foundation (members of Holland’s royal trade association for nursery stock and flower bulbs) and iBulb, a foundation that was set up in January to focus on the financing and implementation of promotion, technical research and market access for the Dutch flower bulb sector.