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The Society of American Florists (SAF) hopes its 2014 national public relations campaign will inspire consumers to make a beeline to flower shops to make flowers and plants — and the expertise of local florists — part of their everyday lives. Components of the campaign include:

PR Push: “Live Like a Flower”
Launching in April, this campaign targets traditional women’s magazines, lifestyle reporters and influential bloggers with advice on how to live a happier, more fulfilling life. For the launch, SAF will host a press event in New York City to give national magazine editors insight from the third-party experts about the emotional health benefits of flowers and the expertise of professional florists. Throughout the year, SAF will distribute “Live Like a Flower” tips to national publications and coordinate materials and interview opportunities for reporters. The advice also will reach consumers directly via SAF’s consumer sites and social media activities.

The VaseOff! All-Stars Challenge
With five successful VaseOff! Challenges under its belt — which drove traffic to and — SAF will host a grand finale to the series of online floral design contests. Winners from the past competitions will compete to become the VaseOff! All-Stars Champion by creating designs that relate to the “Live Like a Flower” program. SAF will post the contestants’ entries on, where visitors vote by clicking the Facebook “Like” button — making the message about florists’ talents go viral.

Social Media
SAF engages consumers daily with floral messages online. Flower Factor: A Lifestyle Blog from features two-dozen contributors offering posts about making flowers and plants and florists part of consumers’ everyday life. The blog links to SAF’s,,,,, and

SAF’s 2014 marketing programs are funded by SAF retail dues and contributions from wholesalers, suppliers, importers and growers.

For more information, visit or call (800) 336-4743.

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Florists' Review Enterprises, Inc.