WHY SOME CONSUMERS DON’T BUY FLOWERS
To gain insights about non-flower buyers, the Floral Marketing Research Fund (FRMF) conducted a study of adult purchasing behaviors in the U.S.
The results, released in the report entitled “Purchasing Barriers Study for Non-Flower Buyers Results,” provide new data that could guide your future marketing efforts.
With a free account at the FMRF website, you can access the entire report. Here are some interesting highlights provided by the FMRF.
Wake Up Call!
Are flowers the perfect gift for all occasions?
Spread the love!
Past research projects, like the “Social Media Guide for Floral Retailers and Wholesalers” and the “Consumer Preferences Study for Flowers as Gifts” are also available for free online through the FMRF website.
Florists' Review Enterprises, Inc.