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WHY SOME CONSUMERS DON’T BUY FLOWERS

To gain insights about non-flower buyers, the Floral Marketing Research Fund (FRMF) conducted a study of adult purchasing behaviors in the U.S.

The results, released in the report entitled Purchasing Barriers Study for Non-Flower Buyers Results, provide new data that could guide your future marketing efforts.

With a free account at the FMRF website, you can access the entire report. Here are some interesting highlights provided by the FMRF.

Wake Up Call!
More than 8 in 10 adults surveyed do not plan on buying flowers in the next 12 months.
How could you or your business change this?
• Price incentives, coupons, discounts
• Lower shipping or delivery charge offers
• Guarantees for vase life and delivery time

 Are flowers the perfect gift for all occasions?
• Marketing efforts to position flowers as the go-to gift may win over undecided customers, who will likely also thank you for making their lives easier.

 Spread the love!
Love is the strongest emotion felt when receiving flowers.
Adults with an aversion to sending flowers enjoy getting flowers and feeling the love.
• Give recipients reasons and incentives to return the love to others by sending flowers.

Past research projects, like the “Social Media Guide for Floral Retailers and Wholesalers” and the “Consumer Preferences Study for Flowers as Gifts” are also available for free online through the FMRF website.





Super Floral - Copyright 2014
Florists' Review Enterprises, Inc.