RAISING AWARENESS IN A BOLD WAY
The American Floral Endowment (AFE) is taking a bold new approach to increase awareness about its programs.
AFE, an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture, has created an animated video to educate the industry about the positive impact it makes on critical floriculture problems.
The video uses scenarios involving “murder,” “sex” and “greed” to describe solutions that AFE-funded research has unearthed, from controlling and eliminating pests and diseases to solving breeding and genetic issues.
“It’s no secret that flowers and plants make people happy,” expresses Paul Bachman, AFE chairman and president of Bachman’s, Inc. “However, AFE and the many ways it benefits the entire floral industry are secrets that need to be discovered by more retailers, wholesalers, growers, importers and allied organizations. We took a somewhat surprising approach so that people will take notice.”
The video is intended to be shared digitally member-to-member to increase awareness and contributions, which can be made online.
Source: American Floral Endowment (AFE)
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