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FTD Group, Inc. has announced its second annual “FTD Makeover Magic Contest,” which will award an active FTD Member with a makeover of his or her flower shop by FTD Education Consultant J. Keith White, AIFD.

Participating FTD Florists must complete the following to be eligible:

• Register for and participate in the “Merchandising 9-1-1” webinar on Tuesday, Aug. 20 at 2 p.m. EDT / 11 a.m. PDT.

• Submit a 75-word essay explaining why your shop deserves a makeover.

• Submit one or two photos of your shop’s interior and storefront window display.

Florists must email their entries to by midnight PDT on Aug. 20.

The FTD Makeover Magic Contest not only awards a flower shop a fresh look but also shows all FTD members cost-effective tactics to improve visual merchandising. Keith will offer the winner tips for keeping his or her shop updated to boost sales and motivate employees. 

Click here to view official rules.

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WildFlower Media Inc.