Give Free Roses This Memorial Day
The Memorial Day Flowers foundation is offering 200 florists an opportunity to take part in its “Florists & Community” program this Memorial Day. The program offers free roses for florists to pass out to consumers at Memorial Day ceremonies, at cemeteries and in their shops.
Participating florists will receive 400 roses donated by South American and U.S. rose growers; a Memorial Day Flowers banner; and 200 informational handouts, with space on the back for florists’ shop information.
Customers of Delaware Valley Floral Group (DVFG) or Mayesh Wholesale Florist will not be charged for freight. If you are not a DVFG or Mayesh customer, the roses will be sent directly from the farm to your shop via FedEx for a freight cost of $145, or you can arrange shipment through your wholesale florist.
The Memorial Day Flowers foundation suggests three ways for florists to use the roses within their communities:
• Contact your local cemetery, and set up a table to distribute roses to visitors. Give each visitor two roses—one to place on a headstone and one to take home in remembrance of a loved one. You also could provide a service for families who are unable to visit by sending a digital photo of the rose lying on the headstone.
• Distribute roses at your local Memorial Day parade or ceremony.
• Place a sign at your shop offering a free Memorial Day rose to anyone who comes in on the preceding Friday, Saturday and Sunday.
Click here to view a video from last year’s cornerstone event at Arlington National Cemetery, in which 60,000 Ecuadorean roses and 2,000 bouquets of California-grown flowers were distributed by 120 volunteers.
To see news coverage of a participating florist in Auburn, Mass., click here.
To sign up to participate in this year’s Memorial Day Flowers program, click here.
The entry deadline is April 19.
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Florists' Review Enterprises, Inc.