PROMOTE WOMEN’S DAY
The floral industry is leading the movement to re-establish Women’s Day as a nationwide holiday.
The holiday, on Friday, March 8, was founded in the United States in 1909 as National Women’s Day. Since then, it has become a huge global event celebrated in 24 countries, where it is officially called International Women’s Day.
Although the holiday isn’t as widely celebrated in the U.S., the floral industry is working to change that, with Arcata, Calif., grower The Sun Valley Group leading the way.
“The Sun Valley Group sees this holiday as a great opportunity for flower growers, wholesalers and retailers to take advantage of what is becoming a ‘new’ tradition in the United States,” the company shared in a press release.
The themes Sun Valley has been promoting for Women’s Day are:
Sun Valley has marketing materials available in PDF format for free to help spread the word and increase floral sales. The company’s Sun Pacific Bouquet Division also has created a special line of Women’s Day Bouquets.
To learn more about Sun Valley’s marketing materials for Women’s Day, call the company at (800) 747-0396, contact your sales representative or email Bill Prescott at firstname.lastname@example.org.
Source: The Sun Valley Group
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