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Halloween spending expected to rise

A record 170 million people plan to celebrate Halloween this year, according to the National Retail Federation’s (NRF) 2012 Halloween consumer spending survey conducted by BIGinsight.

Seven in 10 Americans (71.5 percent) will get into the spirit, up from 68.6 percent last year and the most in NRF’s 10-year survey history. Consumers are expecting to spend more, too; the average person will spend $79.82 on decorations, costumes and candy, up from $72.31 last year, with total Halloween spending expected to reach $8.0 billion.

Of the people celebrating Halloween this year, more than half (51.4 percent) will decorate their homes or yards, up from 49.5 percent last year, and 45 percent plan to dress in costume, also up from last year (43.9 percent.) More than one-third (36.2 percent) will throw or attend a party, and 33.2 percent will take children trick-or-treating. Additionally, 15.1 percent will ensure their furry friends are part of the fun, too, by dressing their pets in costumes. 

Despite record spending figures for this year’s Halloween holiday, one-fourth of U.S. consumers (25.9 percent) say the state of the economy will impact their Halloween plans.

Source: National Retail Federation


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