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merchandising merit

Red, White and Beautiful

An impressive patriotic balloon arch welcomed shoppers to          Holly Conley, lead floral at Martin’s, cross-merchandised her
Martin’s Food Store No. 6012 in Altoona, Pa., as part of a         department’s holiday bouquets alongside the bakery’s sweet
festive Fourth of July display that would be equally appropriate   treats and packaged goods such as paper plates, picnic sup-
for the coming Memorial Day (May 29) or Flag Day (June 14).        plies, decorations and other items to round out a holiday party.
Such arches also are a great way to highlight your balloon         Miniature flags picked into the summer stock of blooming plants
design skills and inventory without depleting valuable supplies    – and some patriotic pot wraps – instantly tied them into the
of helium. Here, shiny Mylar stars add drama and help draw the     theme as well. The floral department also created some addition-
eyes to grab-and-go helium-filled Mylar balloons also on display.  al vased designs for those looking for ready-to-gift arrangements
                                                                   or centerpieces. sf

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