Page 3 - 2014 American Floral Trends
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the american floral natures bountyNATURES BOUNTY
trends forecast nature’s bounty
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lorists’ Review is proud
to present The American
Floral Trends Forecast trend committee w w
2014-2015, the sixth Michelle Perry-White, AIFD w w
Fbiennial trend forecast Product Development and Designer
Caffco International, Hong Kong NATURES BOUNTY
developed specifically for floral NATURES BOUNTY
professionals. Perfectly aligning
Gretchen Sell
with our industry, this edition Director of Education
emphasizes the natural world Design Master Color Tool, Inc.
and its multiple variations— Boulder, Colo.
from organic materials to natural
Jacque Sir Louis
elements expressed in modern
Marketing Manager
fabrications—as seen through the Smithers-Oasis North America
eyes of today’s consumers. Kent, Ohio
The four themes, which were
Jean Gaul, Designer
developed after considerable
Michael Sims, Designer
research by a team of design Michelle Bolchune,
experts, are complete with examples Business Unit Manager
Lion Ribbon Company and
of relevant cut flowers, floral Berwick Offray; Berwick, Pa.
arrangements, containers, accessory
Freddy Bailys
items and color palettes. These de-
Director of Marketing
tails provide a deeper understanding
Napco; Jacksonville, Fla.
of each trend while also helping to
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guide and inspire floral professionals special thanks to these
to develop cutting-edge floral California flower growers
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California Pajarosa Floral
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designs, merchandising strategies,
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Watsonville, Calif.
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retail atmospheres, and wedding
Glad-A-Way Gardens ounty
and event themes over the next Santa Maria, Calif.
two years. Green Valley Floral OUNT
Salinas, Calif. oun
We are indebted to our industry
Mellano & Company
colleagues who, with their expert
Oceanside, Calif.
guidance and generous support, Ocean View Flowers
enabled us to complete this exten- Lompoc, Calif.
sive project. A tremendous thanks to Resendiz Brothers Protea Growers
Fallbrook, Calif.
our corporate sponsors: California ures bounty
The Sun Valley Group
Cut Flower Commission, Design
Arcata, Calif.
Master Color Tool, Napco, Offray TURES BOUNT
and Smithers-Oasis Company.
on the cover w w
Photo of bride by Natalie J Watts/Natalie J
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